Custom WordPress themes are streamlined for efficiency, boasting faster loading times that enhance both user experience and search engine optimization (SEO). Unlike off-the-shelf themes, which often contain bloated code and unnecessary functionalities, custom themes include only what your business needs—nothing more, nothing less. This optimization results in quicker, smoother site performance, a crucial factor in user retention and lowering bounce rates. Better performance metrics contribute to higher SEO rankings, making your site more visible and accessible to your target audience.