SEO is an abbreviation for Search Engine Optimization. Search Engine Optimization is the practice of adjusting and massaging a websites content, coding and architecture. This is performed in order for a website to place as high as possible on Page 1 in search engines.
Think about it, when you want to find something online what do you do? You go to Google or Bing and type in what you are looking for. You are then presented with results which are relevant to your search. When used in a proper and ethical manner, the various components of SEO will work in unison to position your website at the top of the search engines. Overall there are about 145 different ranking factors to consider for any given web page.
For example greater than 90% of people who find a website get there from a search engine. You need proper SEO in order to ensure that your website will be found. And found quickly. We are quickly becoming a “now” society. If we want something, we want it NOW. We are also becoming an “on the go” society. Thanks to smart phones and tablets an incredible amount of information is only a few clicks or finger taps away. No matter where we are. For instance by 2020 there will be an estimated 3.5 billion smartphone users worldwide.
With more and more people purchasing untethered equipment (tablets, smartphones) SEO is now more important than ever before. As a result there is now a potential to reach larger audiences than in previous times. Without SEO, it is unlikely your website will be found.