Optimizing your Google My Business profile is essential for improving your ranking on Google Maps. It starts with listings management to make sure that the business name, address, and phone number (NAP) are correct and consistent across all platforms. Adding relevant categories, such as services or products offered, helps Google better understand what your business provides, boosting its visibility in local searches. Google My Business optimization also involves uploading high-quality images and regularly posting updates to keep your profile active and engaging. The more complete and accurate your profile, the better your chances of ranking higher in local search results.